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Digital 
Marketing

Ad Account Management

Performance Marketing 

Data Analysis

Data Analysis

Data-driven performance marketing specialist, and account manager.

Proven ability to use data analytics to drive results for businesses of all sizes with GA4,

and Google Marketing Platform for APAC and MENA region.

Ex-web publisher and designer, great team player with people managing experience. 

L♥ve to have talks with clients about their business and marketing strategies.

Hi and Hello there.

This is Jiwoo

Happy to see you here!

I'm passionate about helping businesses grow their online presence and reach new customers.

With my proven track record of success in helping businesses achieve their marketing goals,

I'm confident that I can help you take your business to the next level! 

Here are five key skills and accomplishments:

  • Total 4+ years of digital marketing; 2+ years of supporting experience in the Google Marketing Platform

  • Expertise in Google Ads, Merchant Center, Universal Analytics, GA4, and Google Tag Manager-

  • Proven ability to help businesses optimize their ads and leverage Google Analytics(GA360, UA, GA4, GTM)

  • Experience training and mentoring other Google Ads Support Managers, a part of Google Onboarding Course

  • Proficient in HTML/CSS and basic SQL for technical understanding

 


If you're looking for a digital marketing expert with clear data insight,

would be happy to discuss your needs and how I can help you achieve your goals.

Experience

2023

Digital Marketing Specialist / Data Analyst

@ MENA regional-wide advertising agency

 

Skills
- Google Ads, Facebook, Instagram, Snapchat, Tiktok,
and other programmatic ad buying

- Account Management, Performance Marketing

-  Data Analysis; Google Analytics w/ Looker Studio

  • Communicate with clients and vendors, manage the campaign cycle and schedule as an account manager, and report to client executives and C-Level clients directly.
     

  • Operated a $220K budget campaigns in GCC and the Middle East region with IQ(Arabic and Kurdish) by Google Ads, UAC, DV360, Tiktok, META, Twitter, Snapchat, and TVC; reported twice a week and achieved 230K traffic, over 400% of KPI which is generated forecasted data. Collaborating with campaign marketing planners. 
     

  • Analyze traffic and customer journey in GA360, GA4, and Salesforce to cooperate with performance management. Provide an implementation of tag guidances on HTML and Google Tag Manager internally.

2022

Google Marketing Platform - Reserve Team Manager

@ International company of Google official vendor

Skills

- People Management, Project Management

- Onboarding and Training 

- Google Marketing Platform Specialist (Google Ads, GA4, UA, and Tag Manager) 

- Customer Satisfaction(CSAT, problem-solving, etc)

  • Managed 20~25 team members and reported to Google executives twice a week. Aligned project timeline and allocated tasks to team members daily ensuring an agile work environment in the fast-drive team.
     

  • Increased weekly Total Resolution Time from 22.6% to 73.4%, and exceeded the target of 93% by effective action plans.
     

  • In charge of a Google Ads Marketing Specialist on Google Ads, Analytics(UA), GA4, Google Tag Manager, and Google Merchant Center. Trained team members in GA, and GTM and implemented a Q&A system and a lean training resource and program Google Analytics, GA4, and GTM as a part of the Google Official Onboarding Course; which resulted in a drastic reduction in inaccuracy.

2021 ~ 2020

Google Marketing Platform

- Digital Marketing Specialist

@ International company of Google official vendor

Skills

- Google Marketing Platform Specialist (Google Ads, GA4, UA, and Tag Manager) 

- Day-to-day client-facing consultation on performance marketing strategy

- Google Ads and GA Account Management 

  • Consulted with clients on marketing strategy and optimized their Google Ads campaigns on a daily basis by budgeting, bid strategy, placement targeting, and customer journies. Achieved profitable performance and high ROI and introduced the proper ad products for clients.
     

  • Educated clients and fellow support managers on the technical elements for tracking conversions to maximize performance, based on a high understanding of HTML tags, machine learning ad serving, and optimizing ad campaigns.
     

  • Internal GA4, Universal Analytics(GA3) and Tag Manager(GTM) instructor

2019

Social Media Marketing 

@ Educational company for international students 

Skills

- Social Media Marketing, Account Management 

- Content Creation, SEO 

  • Designed eye-catching content and developed social media marketing plans for Instagram and Facebook. Established tactics such as SEO, paid ads (GDN, SEM), and events to engage APAC students and increase enrollment volume and retention rate.
     

  • Occasionally interpreted English to Korean for Korean clients, executives, and C-levels.
     

  • Advised clients to help them adapt and achieve academic development. Gained strong relationships, resulting in direct satisfaction feedback.
     

2018

E-Commerce Marketing Manager

@ Retail company, specializing in E-commerce

Skills

- Account Management for Google Ads, META 

- Product Launch and Cycle Management

- Negotiation, Vendor Management 

  • Coordinated with stakeholders (vendors, manufacturers, and C-levels) to arrange the product launch schedule and define the product's life cycle and sales status. Managed 80% of the marketing budget independently.
     

  • Managed ad accounts on Korean e-commerce platforms (Coupang, Naver, and G-market) and Google Ads and Instagram. Boosted product ranking and CTR on the e-commerce platform by identifying high-volume keywords and customer journeys using a domestic CRM tool. 
     

  • Negotiated pricing with manufacturers and secured exclusive sales rights to slash the cost of R&D investment, ensuring product continuation and enhancements.

2018

Product Manager

@ Food&Beverage Company 

Skills

- Account Management, SEM, Keyword Targeting

- Graphic Design(package, website, and other resource)

  • Organized ad account planning and managed the manufacture itinerary and roll-out plans, with a defined time and budget. Designed the packaging and promotion page.
     

  • Ranked in the top 10 of Korea's dominant e-commerce platforms in two weeks, using only 10% of the advertising budget. This was accomplished by using ad schedule, bid strategy, and keyword targeting.

Web Publisher / Designer

@ Freelance

Skills

- Front-end Web Development and Design

- HTML/CSS and Javascript

- Universal Analytics and Search Console Implementation 

- Adobe Creative Suite(Photoshop, illustrator) 

  • Designed and developed websites utilizing HTML/CSS, Adobe Creative Suite (Photoshop, etc.), and development tools like Wix, WordPress, and client domains. Consulted on branding strategy with visualized resources (PPT proposal), and refined brand stories and visual concepts.
     

  • Implemented Google Analytics (UA) and Search Console, tracking website traffic and analyzing data to enhance website performance.
     

  • Optimized websites for SEO keywords and created mobile responsive layouts to maximize user attribution and engagement.

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